Bayer Australia Leadership & Innovation Programs
Bayer Australia came to us with a metaphor and a clear need.
Create a leadership program around the idea Leadership is like oxygen for the organisation and help people in the business understand their current leadership capabilities and identify the skills they needed to learn in order to advance their career.
We developed a visual language, copywriting and photography that brought together key messages and themes through various printed and video materials.
The program has proved a huge success with an increase in retention of high potential employees who can now clearly identify strong career pathways within Bayer.
The program was recognised globally with a Global Alliance COMM PRIX Award in Canada as the overall winner against PR Programs and Communications campaigns world wide.
Global Alliance COMM PRIX Awards, Canada, Overall winner