Victorian Derby Day for Bayer Australia
![](https://kidyounot.agency/content/2-projects/derby-day-for-bayer-australia/derby_day_1.jpg)
Description
Bayer needed to engage its most valuable customer relationships and drive brand loyalty. We worked with the marketing team to develop a solution centred around the Victoria Derby Day, part of the Victorian Sprint Racing Carnival.
![](https://kidyounot.agency/content/2-projects/derby-day-for-bayer-australia/derby_day_7.jpg)
Results
Our solution involved creating and delivering seamlessly integrated experience from invitation through to the event itself. At the heart of Bayer’s brand is a tradition of innovation, we brought this to life through an augmented reality experience that engaged customers using their own device and enabled them to share their experience after the event.
![](https://kidyounot.agency/content/2-projects/derby-day-for-bayer-australia/derby_day_12.jpg)
![](https://kidyounot.agency/content/2-projects/derby-day-for-bayer-australia/derby_day_2.jpg)
![](https://kidyounot.agency/content/2-projects/derby-day-for-bayer-australia/derby_day_9.jpg)
![](https://kidyounot.agency/content/2-projects/derby-day-for-bayer-australia/kyn_website-derbyday-ar-project.2.jpg)
![](https://kidyounot.agency/content/2-projects/derby-day-for-bayer-australia/derby_day_5.jpg)
![](https://kidyounot.agency/content/2-projects/derby-day-for-bayer-australia/derby_day_8.png)
![](https://kidyounot.agency/content/2-projects/derby-day-for-bayer-australia/derby_day_13.jpg)
![](https://kidyounot.agency/content/2-projects/derby-day-for-bayer-australia/derby_day_6.jpg)
![](https://kidyounot.agency/content/2-projects/derby-day-for-bayer-australia/derby_day_12.gif)
![](https://kidyounot.agency/content/2-projects/derby-day-for-bayer-australia/derby_day_11.png)
Corporate
Graphic design
Film
Copywriting
Environment design
Augmented reality
Signage