Derby Day for Bayer Australia
Bayer needed to engage its most valuable customer relationships and drive brand loyalty. We worked with the marketing team to develop a solution centred around the Victoria Derby Day, part of the Victorian Sprint Racing Carnival.
Our solution involved creating and delivering seamlessly integrated experience from invitation through to the event itself. At the heart of Bayer’s brand is a tradition of innovation, we brought this to life through an augmented reality experience that engaged customers using their own device and enabled them to share their experience after the event.