The Velo Precinct
The Velo Precinct is a cafe, event space and exercise centre united through a passion for cycling. We worked with the owners to develop a graphic approach that connected with the architectural heritage behind the space. Situated in the Victoria Park Grandstand on the outskirts of Adelaide's CBD, Velo aimed to bring cycling aficionados together through shared experience and passion.
Cycling monuments and Tour de France illustrations by and under license from Dave Foster.
Website design and development
Wayfinding and signage
Designed to speak directly but not exclusively to cycling fans, we created a characterful brand experience that complimented the space to build a community and a new hub for cycling in Adelaide.