Stuart O'Grady Cycling

Description

Stuart O’Grady is one of Australian cycling’s brightest stars. He has ridden the Tour de France 17 times, won three stages and held the leader’s yellow jersey on multiple occasions. The pinnacle of his career was winning the Paris-Roubaix (the queen of one-day cycling classics) in 2007.
Following Stuart’s retirement from professional cycling, Kid You Not developed an identity for his new business, Stuart O’Grady Cycling. The business builds on his career and offers new and existing fans specialised services, VIP tours and merchandise.

Sector—
Sport

Services—
Brand strategy
Identity
Typeface design
Copywriting
Clothing
Graphic design

Awards—
AGDA Awards 3 finalist awards
Desktop Awards 2 finalist awards
Best Awards, NZ, Bronze
Graphis Design Annual, NYC, Silver award
Graphis Logo Design 9, NYC, Silver award
Type Directors Club, NYC, Certificate of Typographic Excellence
HKDA Global Design Awards, Hong Kong, Excellence Award

Results

We took inspiration from Stuart’s tailored services to represent the nature of the business itself: premium, individual and bespoke. We hand-crafted the logotype with reference to past and present cycling logos, and created a one-of-a-kind typeface that underpins the brand mark.

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Description

Results

Stuart O'Grady Cycling